Over the last century we have watched marketing seamlessly glide from mass-media through social-media and ever more so in to an incredibly intimate-media. As a result the biggest topic in the advertising industry right now is the ever-changing definition of privacy; after all, who does own all that data? As we head into an era [...]

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Want to See the Future of Search? Better Look East Remember the day you first discovered Google search. Now, think back to what search was like before, using Altavista and Lycos. It was pretty painful stuff. Google with its plain vanilla HTML interface, simple black text, blue links and one sole graphic did nothing but [...]

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There Are Nearly Three Times as Many ‘Smart Chips’ in Stores Than There Are Internet Users The first commercial use of the Universal Product Code appeared on a ten-pack of Wrigley’s Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer [...]

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Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

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