So the industry has got together to discuss online privacy to pave the way for behaviourally targeted advertising , spearheaded by the IAB – and seeing this being picked up by the wider press, such as the BBC’s article New guidelines on behavioural ads Will write something fuller later on, but something immediate jumped out of [...]

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Have just been alerted to an article by Eric Kogelschatz from Boston called “The Convergence of Cognitive Neuroscience and Marketing”. It gives wonderful insights and illustrations on the emotional connections to brands and poises the question of whether marketing is art or science? For me, it is in understanding the mindsets and connection points and [...]

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Along with a growing number of voices now seemingly being branded conspiracy theorists and lunatics I have decided to take up the offer of fellow UK Politics blogger, Power to the People and copy, verbatim, his article in relation to the latest Data Communications Bill, due to be debated in parliament and supported by Jacqui [...]

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So no sooner do I write the previous post saying we need some check-points in this fast-paced evolution into the cyber-world of SkyNet, then I pick up the Evening Standard and read that the UK’s top prosecutor is also concerned at the rising tide of technology usurping the British people by giving away ‘enormous’ levels [...]

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