Stop RFID before it’s too late

Posted in Advertising Technology, Future Projections, Measurement, Privacy Control, RFID (Radio Frequency ID), Technology Infrastructure by deandonaldson with 4 Comments

Apr2009 16
Twitter RFID experiment

R/GA Creative Director Runs Twitter, RFID Experiment says the article on MediaPost. “Interactive digital agency R/GA’s Richard Ting has been experimenting with a cutting-edge technology on Twitter. The platform, dubbed touchatag, allows his 20-month-old daughter to trigger tweets by swiping tags affixed to books and toys near a reader that resembles a bar code scanner.” [...]

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CCTV cameras to be in all UK homes by 2015

Posted in Future Projections, Privacy Control, Technology Infrastructure by deandonaldson with 13 Comments

Apr2009 01
Home CCTV coming to UK

The UK government has backed controversial plans to enforce CCTV cameras in all UK homes by 2015. With a rising tide of domestic citizens being linked to terrorist plots, recent MI5 research has revealed that most discussions are now happening at cells in people’s homes rather than in any public place and have fast-tracked the [...]

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Addressing privacy fears

Posted in Advertising Technology, Measurement, Privacy Control, Technology Infrastructure by deandonaldson with No Comments

Mar2009 05
Spacer

So the industry has got together to discuss online privacy to pave the way for behaviourally targeted advertising , spearheaded by the IAB – and seeing this being picked up by the wider press, such as the BBC’s article New guidelines on behavioural ads Will write something fuller later on, but something immediate jumped out of [...]

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Digitizing emotional connections to brands

Posted in Brand Building, Privacy Control by deandonaldson with 1 Comment

Jan2009 16
Bookmark and Share

Have just been alerted to an article by Eric Kogelschatz from Boston called “The Convergence of Cognitive Neuroscience and Marketing”. It gives wonderful insights and illustrations on the emotional connections to brands and poises the question of whether marketing is art or science? For me, it is in understanding the mindsets and connection points and [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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