This little “i” surrounded by a circle on a blue background, is the advertising industry’s answer to privacy concerns. It could be summed up as ‘interest’ based ads. As behavioural targeting gains prominence with advertisers to increase their effectiveness online, the reactions and criticism’s from privacy advocacy groups is undoubtedly becoming louder. In an effort [...]

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Computing may not be omnipresent or omniscient but it is certainly widespread and pervasive. The expectation of being able to travel anywhere and pay for things by credit card or at least find an ATM. The expectation of electricity and telecommunications – whether fixed line, widespread mobile signals or at very least a cyber centre. [...]

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So here I am writing a thesis on targeting, I log on to Facebook and get this content targeted message on my homepage “Your Friend X: You haven’t talked on Facebook lately” showing me a picture of an old school friend that I very occasionally speak to… bearing in mind we haven’t spoken much in [...]

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As I work through my research on Addressable Advertising via RFID, an interesting twist has come to light that could argue ‘why’ allow yourself to be chipped at all, and that is in the fact you may be forced into a situation where you feel you have no choice – that is a scenario in [...]

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