At the end of June, Facebook seemed to be pushing the boundaries, and my patience, by offering user profiling to advertisers. Now, in what looks like an Orwellian move by Facebook, it has decided that everything you type into your pages should become fully scrutinised and used for advertising purposes. Facebook plans to offer targeted advertising Facebook Gets Personal With Ad Targeting [...]

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So a new article appears on Behavioural Insider today “Behavioral Targeting Gets Multimodal” looking at one of the companies operating in the space of trying to better ‘understand’ the consumer… hmmm…. Sipping coffee I was, but it wasn’t the caffeine that woke me up when I read a response from MeMedia’s CEO about how to [...]

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In an interesting move by Sony Pictures, it plans to push the boundaries within social networking by inserting a video-based advert within the ‘newsfeed’ on Facebook.  Video advertising streamed into Facebook newsfeeds Facebook also plans to target against user’s interests on their profile pages, in this case ‘movies’ and ‘horror’. This sounds like the beginnings of ‘user profiling’ [...]

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A newsgroup post from 15 years ago by Tim Berners-Lee entitled “WorldWideWeb — Executive Summary” heralded the development of the language, protocols and architecture of the Internet. To think 10 years ago I was sitting trying to figure out how to get my 8mb Mac iiCX connected to a 5 hour free trial on CompuServe [...]

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