Thinking through Location-based Advertising

Posted in 3 - Future Developments, Cross-channel, Future Projections, Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by with 5 Comments

Sep2009 19
Minority Report

So I am in the middle of doing this Master’s degree on Creative Media Practice and about to explore the future of media technology. It’s time to start my final thesis and am looking ahead. I want to look into the future of digital advertising where we will see the commercialisation of content across a [...]

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Online Display: The demise of Click, the rise of Dwell

Posted in 2 - Current Practice, Advertising Technology, Brand Building, Measurement by with 1 Comment

Aug2009 14
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“Online Display: The demise of Click, the rise of Dwell” is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.

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Warning: Cannes can make your head hurt

Posted in Creativity, Cross-channel, Future Projections by with No Comments

Jun2009 26
Cannes Lions 2009

Cannes is still in full swing for some, but I have bailed out. Perhaps it’s an age thing, but I simply can’t keep the pace with the plethora of Young Lions who have descended upon Cannes this year. Parties aside, is our industry getting younger, or am I just getting older? Maybe both? And that’s [...]

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BadMen – mature thinking needed in Digital Advertising

Posted in 2 - Current Practice, Brand Building, Creativity, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by with 6 Comments

May2009 22
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The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising. I mentioned that [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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