Facebook in their continual desire to develop a utopian world for the rest of us has decided to propagate basic user profiles to the rest of the web world. Facebook intends to make a ‘limited public listing service available to people who are not logged in to Facebook‘ according to their blog, which means non-members [...]
‘Trustfuse’. The very name of it suggests the real motivation behind it – that the days of personal anonymity are fast coming to an end – but don’t worry, you can trust us, it’s all under control! Yet if you scratch the thin veiled veneer of trustworthiness, and see the heart behind the mouth – [...]
Ok so Australia wants to lead the way in analysing and measuring user behaviour. Cross-industry committee issues Industry Blueprint for Online Audience Measurement Very interesting – and in essence I agree, we do need to move towards people not impressions. It is good to see the forward thinking of how this should not be locked [...]
At the end of June, Facebook seemed to be pushing the boundaries, and my patience, by offering user profiling to advertisers. Now, in what looks like an Orwellian move by Facebook, it has decided that everything you type into your pages should become fully scrutinised and used for advertising purposes. Facebook plans to offer targeted advertising Facebook Gets Personal With Ad Targeting [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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