So a new article appears on Behavioural Insider today “Behavioral Targeting Gets Multimodal” looking at one of the companies operating in the space of trying to better ‘understand’ the consumer… hmmm…. Sipping coffee I was, but it wasn’t the caffeine that woke me up when I read a response from MeMedia’s CEO about how to [...]
With the advent of more and more publishers looking to adopt InStream format’s and investigating Pre-Roll opportunities alongside Mid and Post-Roll, the question of standardisation is beginning to emerge. But beyond the size of the player which is the most obvious question, I want to pose another question equally as pertinent. Is it about time [...]
In an interesting move by Sony Pictures, it plans to push the boundaries within social networking by inserting a video-based advert within the ‘newsfeed’ on Facebook. Video advertising streamed into Facebook newsfeeds Facebook also plans to target against user’s interests on their profile pages, in this case ‘movies’ and ‘horror’. This sounds like the beginnings of ‘user profiling’ [...]
“We know online video is popular amongst consumers – it is now a rarity to visit a site without some form of video and it has become common for users to regularly update their blogs with video content, but what is less widely known are its unique benefits to advertisers. The video marketing handbook (available [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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