InStream advertising is being dominated by the PreRoll argument at the moment, and issues regarding length of video (5 to 30 seconds), frequency – per impression or per time-based session, as well as format – overlay or physical insert. Show Me The Money: Google Is Bringing In-Video Ads To A Site Near You Pick A Format [...]
As we race towards the semantic web 3.0 of automation, covergence and 3D virtual reality, it was interesting today to see two completely seperate stories which illustrate both sides of the conflict to which I feel like a referee. On one side we have the cry freedom and ease of use: IBM, ‘Second Life’ open borders [...]
Doctor, Doctor I feel like a pair of curtains – Well pull yourself together then!! Ah if only it were that easy – to close the ‘virtual curtains’ on an ever prevalent eye gazing into the front living room of our lives. Hold on to that thought… This week, Microsoft has announced the launch of HealthVault, [...]
Following on from the Great Wireless Outdoors that we are seeing battled out here in UK, lets take a side-shift and look at what that means to us from an advertising perspective. An article today has been looking at moving beyond the illuminated billboards at the side of the road, even beyond the bright advertising lights of Piccadilly [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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