The Break Up

Posted in Advertising Technology by with No Comments

Nov2007 21

She is a consumer. He is a advertiser. All she wants is genuine affection. All he gives is loyalty reduction. THE BREAK UP. A story of love gone wrong… [youtube=http://www.youtube.com/watch?v=D3qltEtl7H8] See http://bringtheloveback.com/ By Microsoft Digital Advertising Solutions 

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Who's watching the watchers?

Posted in Privacy Control, Technology Infrastructure by with 1 Comment

Nov2007 20

So what happens when we hand over all control of our data to governments? They ‘carelessly’ mislay the data in the post… UK’s families put on fraud alert Personal details of every child in UK lost by Revenue & Customs For a country that is trying to race in a national identity system by getting [...]

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Communicating cross-channel to a Consumer: Part 1

Posted in Advertising Technology by with 1 Comment

Nov2007 20

*A sticky-note to all digital designers. 20 years ago when I was starting down my journey as a designer, I was faced with a question – are you wanting to go into computer graphics, i.e. TV titling, or traditional graphic design. In my heart I loved cutting up bits of paper, I wanted to use [...]

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Consumers Privacy – Where do you draw the line?

Posted in Advertising Technology, Privacy Control by with 2 Comments

Nov2007 16
Truste privacy

These past couple of weeks have become a hotbed of debate around pushing the boundaries of online privacy, something I have been heralding about for ages, which is now all over the industry press and even the mainstream media. Fuelled in part by recent acquisitions by Google who bought DoubleClick, Microsoft who bought aQuantative/Atlas and [...]

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