In researching the history of online advertising, what has amazed me is that within 12 days of the first official browser being launched, Mosaic Netscape 0.9 (13th October 1994), Modem Media launched a graphical advert for AT&T. Source: Brand Republic: 10 years of online advertising. “Advertising didn’t exist on the internet, but the internet existed,” [...]

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Over the last two instalments I have looked at how user experiences, emotional and physical, have a bearing on finding the right method of communicating. Behavioural advertising as effective as it can be, will still be limited to the final placement of the advert; the message may be correct in terms of sequence to the [...]

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This is an excerpt from Andre Bacard‘s discussion on ‘Pretty Good Privacy (PGP)’ posted on a newsgroup back in 1995. It just sums up my own sentiments and shows us we really are no further forward 12 years later… Show me a human being who has no secrets from her family, her neighbors, or her colleagues, and I’ll [...]

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So Facebook have finally had to back-track on their plans for their social advertising after more than 50,000 users demanded to be heard. Protests force Facebook to change Facebook had launched Beacon to the advertising community, with over 40 companies including eBay and Blockbuster joined up. Every time you bought something on their sites, Facebook [...]

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