So what happens when the government is caught with it’s pants down over not being able to secure people’s personal data? It squeals ‘Merry Christmas, but watch your back’ instilling the old argument of ‘fear’ as their method of control, in their latest spin tactic. Public warned of growing threat of terror attacks  With the home secretary, [...]

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Following on from my discussions about Communicating to a Consumer I have just been alerted to this new short-film entitled ‘Context Matters’, which is about finding the appropriate tone-of-voice and moment to say your piece. From an advertisers point of view, understanding the audience is getting more and more crucial if you wish to persuade as opposed to [...]

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Last time I discussed how understanding the mind-set of the user was key to developing effective campaigns. If this is not embraced and understood within one medium, i.e. the web, then we will have no chance in the new world of multiplicity. Convergence is going to be the essence of web 3.0. No longer limited to [...]

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  A smiling Gap employee appears on a giant flat-screen monitor just inside the store, greeting customers as they walk in. “Good afternoon, Mr. Yakamoto,” she says, loudly and cheerily. “How did you like that three-pack of tank tops you bought last time you were in?” A science-fiction film it maybe, but that scene from [...]

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