In an answer as to why my blog has been quiet of late, I offer my submission of the first assignment for my Masters in Creative Media Practice which looks at Research, Theory & Creative Change for Online Advertising; identifying key events which led to change, analysing the reasons for change and how they were [...]

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In an industry obsessed with measurements and still looking for the next thing to drive the ever-more elusive (and more-than-ever unqualified) ‘click’, an article on Brand Republic caught my eye today as it was claiming a Eureka! moment for online advertising. Nationwide quadruples click-through with adaptive media push Now I for one welcome technological pushes [...]

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The IAB’s Video Advertising Council on which I sit, in conjunction with VideoJug, has produced two online videos that set the scene for video advertising in 2008. Video content has been thrust into the spotlight over the last 18 months but it was only in the latter half of 2007 that advertising models became readily [...]

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It really is great to hear your heart-felt confessions on your misappropriation of the use of advertising towards your 50M users worldwide on your Facebook site. In essence any assumption on behalf of advertisers in this day and age of prevalent consumer criticism will see the destruction of brands quicker than marketers can build them. [...]

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