Clearing my throat of Phlegm… I am assuming you are seeing the same press I am about Phorm and their abilities to personalise advertising by tracking user activity at ISP level? If not, then I suggest you get out from under your rock and go read. This is a crucial debate and a pivotal moment [...]
Inquirer.net has posted an article entitled “Video creates better brand impact for Web ads”. What is interesting is that there in the heart of Asia, the penny seems to be dropping quicker than elsewhere that true brand impact cannot be measured soley by a response-based metric such as the “click”. When you consider this is [...]
There is an interesting post getting a few feathers ruffled online which is entitled “below the line agencies should stay there” from one frustrated digital designer. This actually plays right into a thought I have been mulling around recently. In the real world, we have design agencies and ad agencies. In the closed shop virtual [...]
So Google for the second quarter running is unable to hit predicted analyst targets, resulting in a 10% drop in shares (according to a recent NMA article). I find this saddening in part, but optimist in another. Sad because I think it heralds an end of an era of how online advertising has come to [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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