TV & Online: Convergence or Collision?

Posted in Brand Building, Cross-channel, Direct Response, Future Projections, Measurement, TV / Web TV / IPTV by with No Comments

Nov2011 30

In the digital tech space, we’re already seeing radical changes in television as it begins to converge more and more with the online world. Think about the massive transformation that TV has already gone through – starting with the humble video recorder to the range of connected satellite / cables boxes and gaming consoles – [...]

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The Trust Factor: Ad Targeting in a Transparent Age

Posted in Cross-channel, Privacy Control, RFID (Radio Frequency ID) by with No Comments

Apr2011 12
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Over the last century we have watched marketing seamlessly glide from mass-media through social-media and ever more so in to an incredibly intimate-media. As a result the biggest topic in the advertising industry right now is the ever-changing definition of privacy; after all, who does own all that data? As we head into an era [...]

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Location, location, location! Why ads in Apps are a promising future for brand advertisers

Posted in Advertising 3.0, Measurement, Mobile by with No Comments

Mar2011 01
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A few weeks ago, while waiting for my next flight at the Copenhagen airport, I started giggling insanely by myself as I was staring at an app on my iPhone. When I looked up from my screen, I noticed some curious faces staring back at me. “Facebook!” I explained and the friendly smiles in return [...]

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iAd – potential iMad step in the wrong direction

Posted in Advertising Technology, Measurement, Mobile by with 1 Comment

Apr2010 10
iAd banner

“Have you ever seen an ad like this… anything close?” (cue: canned laughter) This is how Steve Jobs ended his first demonstration of iAd using HTML 5 at the recent iPhone OS4 event. Now I might be an Apple fan-boy, but sorry Steve, this time I really do think you are away with the pixies. [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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