Just because they click, doesn’t mean it sticks

Posted in Advertising Technology, Future Projections, Mobile, TV / Web TV / IPTV, Web 3.0 by with 1 Comment

Sep2008 18
Eyeblaster time for change branding

It’s an exciting time for Eyeblaster. As digital starts to permeate every media channel out there, the blurs of online have never been seen more clearly as in the case of mobile. It is redefining our concept of the web and communication. Consider the digital landscape. From humble garage roots over a relatively short time [...]

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Closing the Hulu hoop of online video

Posted in TV / Web TV / IPTV by with 1 Comment

Sep2008 18
Hulu Logo - Watch TV and Movies for free

Have YOU heard of Hulu? Watch your favourites TV programmes and movies, anytime, for free. I hadn’t, shamefully, but just heard Jason Kilar CEO of Hulu speak with a quiet passion at OMMA. According to PC World magazine, the number 1 product of 2008 (we won’t mention the iPhone coming in at number 2, as [...]

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Building brands in a declining economy

Posted in Advertising 3.0, Advertising Technology, Brand Building, Creativity, Measurement by with 1 Comment

Sep2008 17
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There has been a lot of discussion about an apparent economic melt-down and with the holiday season in the focus of the media minds right now, should there be any concern of a negative impact for the digital industry? The answer, you will be glad to hear is a resounding “no!” Traditionally, advertising and marketing [...]

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Interviews from ClickZ Online Video Advertising Forum

Posted in Advertising Technology, Future Projections, Technology Infrastructure, TV / Web TV / IPTV by with 1 Comment

Sep2008 17
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The following was from an interview in ClickZ Online Video advertising forum that was held in New York last month. I share some insights into how I think entertainment media and its relationship with advertising will progress. Part 1 Part 2 Part 3 Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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