Why Internet advertising will not fail

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with 7 Comments

Mar2009 26

So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Internet on TechCrunch this week is striking a few chords with some and ruffling a few feathers with others. I find both hardly suprising, yet it just amazes me how anyone is giving this article any credit [...]

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Addressing privacy fears

Posted in Advertising Technology, Measurement, Privacy Control, Technology Infrastructure by deandonaldson with No Comments

Mar2009 05
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So the industry has got together to discuss online privacy to pave the way for behaviourally targeted advertising , spearheaded by the IAB – and seeing this being picked up by the wider press, such as the BBC’s article New guidelines on behavioural ads Will write something fuller later on, but something immediate jumped out of [...]

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Eyeblaster set for effective engagement of email users

Posted in Brand Building, Creativity by deandonaldson with 2 Comments

Feb2009 05
Windows Live Mail

People are creatures of habit. The majority of what we do online is hang around our favourite news, entertainment and social networks – and communication is by far the largest part of our daily internet usage. Our comfort sites make up 60% of our usage, and physically ‘browsing’ and exploring the web is actually less [...]

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Banner Ad R.I.P.?

Posted in Brand Building, Creativity, Measurement by deandonaldson with 1 Comment

Feb2009 03
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Just seen a comment on the Conspiracy forum saying “banner ads are dead” and we need to find new revenue models for publishers. I agree we must continue to find new models but equally it is not so much banner ads that are dead, it is how we have considered advertising that is dying. Look [...]

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