How do digital designers market themselves?

Posted in Advertising Technology, Measurement by with 1 Comment

Jul2008 28
Not everyone will recreate Las Vegas online

There is an interesting post getting a few feathers ruffled online which is entitled “below the line agencies should stay there” from one frustrated digital designer. This actually plays right into a thought I have been mulling around recently. In the real world, we have design agencies and ad agencies. In the closed shop virtual [...]

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For consumers sake, let’s drop-kick the click

Posted in Advertising Technology, Measurement by with No Comments

Jul2008 21

So Google for the second quarter running is unable to hit predicted analyst targets, resulting in a 10% drop in shares (according to a recent NMA article). I find this saddening in part, but optimist in another. Sad because I think it heralds an end of an era of how online advertising has come to [...]

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Blink and you’ll miss it…

Posted in Advertising Technology, Measurement by with 1 Comment

May2008 14

This may raise your blood pressure or cause you to break into a cold sweat – at least that is what Disney is hoping for. They are about to investigate biometric measurements in advertising. “In a controlled living room setting, scientists will measure heart rate and skin conductivity and track the gaze of participants who [...]

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Let’s get engaged

Posted in 2 - Current Practice, Advertising Technology, Measurement by with No Comments

May2008 14

When I was a teenager I remember some girls at school sporting rings to show they were engaged. They had no real intention of getting married, despite their starry eyed dreams of one day being a princess; engagement was merely to offer some kind of handle to their insecurity as opposed to any real mature [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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