So Google for the second quarter running is unable to hit predicted analyst targets, resulting in a 10% drop in shares (according to a recent NMA article). I find this saddening in part, but optimist in another. Sad because I think it heralds an end of an era of how online advertising has come to [...]
This may raise your blood pressure or cause you to break into a cold sweat – at least that is what Disney is hoping for. They are about to investigate biometric measurements in advertising. “In a controlled living room setting, scientists will measure heart rate and skin conductivity and track the gaze of participants who [...]
When I was a teenager I remember some girls at school sporting rings to show they were engaged. They had no real intention of getting married, despite their starry eyed dreams of one day being a princess; engagement was merely to offer some kind of handle to their insecurity as opposed to any real mature [...]
The IAB have just published a complete overview guide to online advertising. I was pleased to be the contributory writer on the section on “measurement”, (stage 10 – page 64 onwards). I am convinced the ‘click’ skews results and is the antithesis of true measurement of advertising effectiveness. Brand awareness cannot be measured by a [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
If you would like my speaking resume, you'll find it here.
Connect with me on LinkedIn or follow what I'm thinking on Twitter. Know where I am on Trip-It or even FourSquare. In fact, find me on any of these social networks:
