Picked up a copy of “Wall and Piece”, the book about Banksy’s street art, on my way home the other day. One of his opening statements about his artwork relates to advertising. In essence, ‘one man’s advertising is another man’s graffiti’. He raises and interesting point, why is it that ad men are allowed to [...]

READ MORE »

I hadn’t anticipated quite the response to my last article. I have Phorm PR giving me a pat on the back and anti-Phorm bloggers vying for my blood! Ironic since I did not show my actual hand… I am deliberately staying on the fence on this issue – for the moment. I am totally against [...]

READ MORE »

Inquirer.net has posted an article entitled “Video creates better brand impact for Web ads”. What is interesting is that there in the heart of Asia, the penny seems to be dropping quicker than elsewhere that true brand impact cannot be measured soley by a response-based metric such as the “click”. When you consider this is [...]

READ MORE »

There is an interesting post getting a few feathers ruffled online which is entitled “below the line agencies should stay there” from one frustrated digital designer. This actually plays right into a thought I have been mulling around recently. In the real world, we have design agencies and ad agencies. In the closed shop virtual [...]

READ MORE »