ClickZ Online Video Advertising Forum – Technical Innovations

Posted in Advertising 3.0, Advertising Technology, Brand Building, Measurement, Technology Infrastructure, TV / Web TV / IPTV, Web 3.0 by with 3 Comments

Sep2008 29
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The following is both the presentations and panel discussion from the Technical Innovations – Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [blip.tv ?posts_id=1277931&dest=-1] [...]

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Earning a crust and my time

Posted in Brand Building, Cross-channel, Measurement, TV / Web TV / IPTV by with No Comments

Sep2008 28

In a world where TV advertising is being skipped more and more frequently as time becomes more and more precious, it takes a rare bread breed of creativity to strike emotional connections in the hearts and mind of a consumer on behalf of an advertiser – let alone a minute of my time. Reading some [...]

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Disintermedia and the Google threat to agencies

Posted in Advertising Technology, Future Projections, Measurement, Technology Infrastructure by with 2 Comments

Sep2008 19
Agency CEO's discuss Disintermedia at OMMA Global Conference 2008

“If agencies are under threat, it’s because they have not adapted to digital quick enough,” says Nigel Morris, CEO Isobar Global at OMMA Global Conference in New York in discussing the future of Madison Avenue. “Google has continued to innovate whilst agencies have been complacent, as a result agencies are now looking down the barrel [...]

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Building brands in a declining economy

Posted in Advertising 3.0, Advertising Technology, Brand Building, Creativity, Measurement by with 1 Comment

Sep2008 17
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There has been a lot of discussion about an apparent economic melt-down and with the holiday season in the focus of the media minds right now, should there be any concern of a negative impact for the digital industry? The answer, you will be glad to hear is a resounding “no!” Traditionally, advertising and marketing [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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