Why it really is the ‘Season to be Jolly’

Posted in Advertising Technology, Brand Building, Measurement by deandonaldson with No Comments

Oct2008 27
Eyeblaster Anaytics Bulletin 2

With the holiday season looming upon us and in the midst of all this talk of credit-crunch and cutting budgets, the pressure seems to be on the digital industry right now to find answers to help assure confidence. Fortunately, Eyeblaster’s latest Analytics Bulletin seems to be helping do just that. Bringing the perspective that with [...]

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It's time we ended our obsession with clickthrough rates

Posted in Brand Building, Cross-channel, Measurement by deandonaldson with No Comments

Oct2008 21
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Le’Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “…understanding of the role of digital in the wider comms mix. Digital isn’t a channel or medium – digital complements and enhances other part of the communications [...]

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Right here, right now – the latest online stats

Posted in Future Projections, Measurement, Mobile, Technology Infrastructure by deandonaldson with No Comments

Oct2008 20
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A great video slide-show revealing the latest global figures for the digital community. Put together by the guys at Initiative, London. [youtube=http://www.youtube.com/watch?v=KW0vwod7Yao] Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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An overview of Eyeblaster

Posted in Advertising Technology, Brand Building, Cross-channel, Future Projections, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with No Comments

Oct2008 13
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From rich media to cross-channel consumer experiences, what is Eyeblaster up to now and next? In this short video I share my insights. [youtube=http://www.youtube.com/watch?v=4ZyVZ0Di0cg] Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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