Enjoyed this article “10 ways to boost falling click-through rates” on iMedia today as had some very interesting points, but still feel that a concept in point 3 nailed it on the head; “a user driving by a billboard at 65 mph” – why would you measure such display activity by clicks/interactivity at all?! The [...]
Just read an article that is going to cause me to rattle my sabre a lot this year! “Not-So-Banner Year for Digital: As budgets tighten, media such as display ads will come under scrutiny” as appeared on AdWeek. Although I totally agree with the sentiments of the fact that far too much of digital advertising [...]
With credit crisis driving demands for ROI, should we not be putting a call to action within banners as opposed to hiding them post-click? I have seen an ad that ran in Netherlands, (see it here). It was requesting users to give away their bank details/passport in a banner in order to sign up to [...]
With the holiday season looming upon us and in the midst of all this talk of credit-crunch and cutting budgets, the pressure seems to be on the digital industry right now to find answers to help assure confidence. Fortunately, Eyeblaster’s latest Analytics Bulletin seems to be helping do just that. Bringing the perspective that with [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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