The importance of display and search is best seen as a conversation that happens between a consumer and the brand – you become aware of something and seek information, often from 3rd party independent reviews. Consumers and brands are media neutral; a TV ad drives online search drives in store purchase… So with this in [...]
Discussions around Digital Advertising from iMedia’s Branding Summit in Florida, February 2009. Looking at innovative campaigns and conversions in trying times. Subscribe to my RSS feed | Get E-mail Updates
R/GA Creative Director Runs Twitter, RFID Experiment says the article on MediaPost. “Interactive digital agency R/GA’s Richard Ting has been experimenting with a cutting-edge technology on Twitter. The platform, dubbed touchatag, allows his 20-month-old daughter to trigger tweets by swiping tags affixed to books and toys near a reader that resembles a bar code scanner.” [...]
Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. In fact it is an opportunity to succeed beyond your wildest dreams. Think about Amazon – who were they 15 years ago? Established book shops like W.H. Smith and Blackwell’s realized they had to change their game as a result. [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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