Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. In fact it is an opportunity to succeed beyond your wildest dreams. Think about Amazon – who were they 15 years ago? Established book shops like W.H. Smith and Blackwell’s realized they had to change their game as a result. [...]

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So the industry has got together to discuss online privacy to pave the way for behaviourally targeted advertising , spearheaded by the IAB – and seeing this being picked up by the wider press, such as the BBC’s article New guidelines on behavioural ads Will write something fuller later on, but something immediate jumped out of [...]

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Just seen a comment on the Conspiracy forum saying “banner ads are dead” and we need to find new revenue models for publishers. I agree we must continue to find new models but equally it is not so much banner ads that are dead, it is how we have considered advertising that is dying. Look [...]

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Just read an article by Jeff Weitzman entitled “Tune up engagement marketing” on Adotas. This has to be one of the most intelligent synopsises of the digital advertising space I have read in a long time. Engagement is better thought of as a cycle, a series of touchpoints designed to create engagement with a brand [...]

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