Interesting article on Silicon Insider saying ‘Google Is Wrecking DoubleClick, Says Unhappy Client’. The article suggests that people long in academia, and short in real-world experience are now running the show… and its missing the mark. Greatly. That certainly rings true with the many ex-DoubleClick staff that I have met – not to mention grumbles [...]

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For an industry that’s considered progressive, it’s certainly locked into an archaic catch-all metric From now on let’s measure all outdoor and print display advertising by the number of QR (quick response) codes captured by consumers’ cellphones. Then, let’s set up a trading system called Cost Per Quick Response (CPQR) and try and convince every [...]

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“Online Display: The demise of Click, the rise of Dwell” is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.

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The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising. I mentioned that [...]

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