The IAB have just published a complete overview guide to online advertising. I was pleased to be the contributory writer on the section on “measurement”, (stage 10 – page 64 onwards). I am convinced the ‘click’ skews results and is the antithesis of true measurement of advertising effectiveness. Brand awareness cannot be measured by a [...]

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Over the last month, as I have been preparing to submit my second Masters assignment reflecting upon my own professional development, I have been involved in a couple of meetings that have made me stop and think about where things are at. Bouncing off some keen statistical thinkers, such as Caroline Vogt at Microsoft and [...]

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Having spent time looking at some of the key moments and influencers in the development of the online advertising business, what strikes me from my own personal observation and reflections on the industry is the plateau I feel we have reached right now. Oh yes, I appreciate the growth of e-commerce and the public in [...]

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Ok so Australia wants to lead the way in analysing and measuring user behaviour. Cross-industry committee issues Industry Blueprint for Online Audience Measurement Very interesting – and in essence I agree, we do need to move towards people not impressions. It is good to see the forward thinking of how this should not be locked [...]

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