We prostitute brands instead of building relationships

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, International, Measurement, Privacy Control by with No Comments

Nov2012 28
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Transcribed from an interview in Germany, November 2012 about the progress of [advertising] technology and the impacts on today’s consumers. The digital industry is more often targeted for its appropriation of innovation technology than practically any other field. However, particularly in Germany this triggers particular fears and discussions – the right to consumer privacy vs [...]

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Barack “Brand” Obama: The new Digital President

Posted in Advertising Technology, Brand Building, International by with No Comments

Jan2009 23
President Barack Obama

…and the day Pepsi reset Digital Media Barack Obama is more than a new president: to some he is a superhero, to others the new Messiah. To me, he is Brand Obama. He has become a catalyst and confidence boost to all brands who want to know how to reach a new generation, without alienating [...]

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UK v US: The Great Digital Divide

Posted in Advertising Technology, Creativity, International by with No Comments

Sep2008 03
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A question was posted on a discussion board “What is the difference between the British and American approach to digital advertising?” My first thought was, ‘other then the Americans loving the brash diamond-white smiling salesmen-type approach saying “trust me” and the English preferring cynicism, sarcasm and convincing with facts from the “and now the science [...]

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Are you connected?

Posted in Advertising Technology, International, Web 3.0 by with No Comments

May2008 30

Convergence is to me the heart of the semantic web 3.0. It is where we move beyond social media into a personal digital space that permeates our social environment – whether global or local. It is about creating time, philosophies, and ideals and developing conversations around things that matter the most to individuals, and in [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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