Communicating cross-channel to a Consumer: Part 3

Posted in Advertising Technology, Mobile, TV / Web TV / IPTV, Web 3.0 by deandonaldson with 1 Comment

Dec2007 04

Over the last two instalments I have looked at how user experiences, emotional and physical, have a bearing on finding the right method of communicating. Behavioural advertising as effective as it can be, will still be limited to the final placement of the advert; the message may be correct in terms of sequence to the [...]

READ MORE »

Communicating cross-channel to a Consumer: Part 2

Posted in Advertising Technology, Mobile, TV / Web TV / IPTV, Web 3.0 by deandonaldson with 3 Comments

Nov2007 27

Last time I discussed how understanding the mind-set of the user was key to developing effective campaigns. If this is not embraced and understood within one medium, i.e. the web, then we will have no chance in the new world of multiplicity. Convergence is going to be the essence of web 3.0. No longer limited to [...]

READ MORE »

Mobile Advertising – a Users Choice

Posted in Advertising Technology, Future Projections, Mobile, Web 3.0 by deandonaldson with No Comments

Nov2007 01
Blyk Mobile Brands

One of the things I have discussed before is that the future of advertising will be in permission-based relationships between an advertiser and their prospective client, i.e. you and me, and not an Orwellian dictatorial approach of assumption by back-handed tracking techniques. A user will discern at a point of engagement whether to pay for content (individually [...]

READ MORE »

Microsoft's IDea to track a moving target

Posted in Advertising Technology, Future Projections, Mobile, Privacy Control, TV / Web TV / IPTV, Web 3.0 by deandonaldson with No Comments

Oct2007 31

Microsoft has announced plans for a single sign-on for its Windows Live services and making it possible for users to sign up for an ID from a mobile device. The Windows Live ID concept is to allow users to unify multiple sign-ons through a single ID and password that will link all the various Windows [...]

READ MORE »

Page 4 of 512345
Keep Informed

As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

If you would like my speaking resume, you'll find it here.

Keep in contact 
Connect with me on LinkedIn or follow what I'm thinking
on Twitter. Know where I am on Trip-It or even FourSquare.
In fact, find me on any of these social networks:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
Keep updated I know checking web sites is so last century,
so why not subscribe to my RSS feed instead?

Or if you prefer, you can get instant e-mail updates.