Watch and Surf – TVs, PCs, Smartphones and the rise of the Dual Screener
Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Technology Infrastructure, TV / Web TV / IPTV, Web 3.0 by deandonaldson with No Comments
Mobile browsing while watching the TV? We’re a nation of “Dual Screeners” and advertisers are learning new tricks to keep us engaged. One of the biggest consumer trends in television these days is “Dual Screening”. More and more viewers use a mobile, tablet or a PC at the same time as they watch a show [...]















