Bridging the Great Media Divide
Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 3 Comments
I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]















