In the digital tech space, we’re already seeing radical changes in television as it begins to converge more and more with the online world. Think about the massive transformation that TV has already gone through – starting with the humble video recorder to the range of connected satellite / cables boxes and gaming consoles – [...]
A few weeks ago, while waiting for my next flight at the Copenhagen airport, I started giggling insanely by myself as I was staring at an app on my iPhone. When I looked up from my screen, I noticed some curious faces staring back at me. “Facebook!” I explained and the friendly smiles in return [...]
Want to See the Future of Search? Better Look East Remember the day you first discovered Google search. Now, think back to what search was like before, using Altavista and Lycos. It was pretty painful stuff. Google with its plain vanilla HTML interface, simple black text, blue links and one sole graphic did nothing but [...]
Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.