Ubiquitous Computing – the message of hope?

Posted in 3 - Future Developments, Future Projections, Privacy Control, RFID (Radio Frequency ID), Technology Infrastructure, Ubiquitous Computing, Web 3.0 by deandonaldson with No Comments

Dec2009 16
Changing the channel

Computing may not be omnipresent or omniscient but it is certainly widespread and pervasive. The expectation of being able to travel anywhere and pay for things by credit card or at least find an ATM. The expectation of electricity and telecommunications – whether fixed line, widespread mobile signals or at very least a cyber centre. [...]

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RFID-Equipped iPhone

Posted in Advertising 3.0, Future Projections, Mobile, Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by deandonaldson with No Comments

Nov2009 06
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Just been alerted to an article that discusses “Apple testing RFID-equipped iPhone, expert claims”, pointing to a number of patents that Apple has filed to do with RFID. Einar Rosenberg, who runs the Near Field Communications (NFC) Group on Linkedin.com, claims as follows: “A highly reliable source has informed me that Apple has built some [...]

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Time to Rethink Media Measurement

Posted in 3 - Future Developments, Creativity, Future Projections, Measurement by deandonaldson with No Comments

Nov2009 04
QR Code

For an industry that’s considered progressive, it’s certainly locked into an archaic catch-all metric From now on let’s measure all outdoor and print display advertising by the number of QR (quick response) codes captured by consumers’ cellphones. Then, let’s set up a trading system called Cost Per Quick Response (CPQR) and try and convince every [...]

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Future Trends of Digital Marketing

Posted in 3 - Future Developments, Advertising 3.0, Cross-channel, Future Projections by deandonaldson with No Comments

Oct2009 12
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I was recently interviewed on the trends in digital marketing by Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO. Gossner’s full blog can be read at The Strategy Web. Am going to be exploring some of the themes in a thesis am writing on location based advertising. More on RFID; NothingToHide.Us Subscribe to my RSS feed  [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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