If we really want to make a difference within this industry, it’s going to have to start by addressing a lot of pre-conceptions that are stifling it. Consider these statements which are often assumed to be true: All advertising activity is to be measured by response, even if it is branding All advertising is sold [...]
Doctor, Doctor I feel like a pair of curtains – Well pull yourself together then!! Ah if only it were that easy – to close the ‘virtual curtains’ on an ever prevalent eye gazing into the front living room of our lives. Hold on to that thought… This week, Microsoft has announced the launch of HealthVault, [...]
A newsgroup post from 15 years ago by Tim Berners-Lee entitled “WorldWideWeb — Executive Summary” heralded the development of the language, protocols and architecture of the Internet. To think 10 years ago I was sitting trying to figure out how to get my 8mb Mac iiCX connected to a 5 hour free trial on CompuServe [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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