Working in advertising technology, I am often asked about the huge investments this year between Google, Microsoft and AOL – which amount to about $10Bn between them. My answer is in ‘convergence’, the cross-play between media channels and the ability to track user behaviour for advertising relevance. Web 3.0 is knocking on the door and [...]

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In truth, I never liked the distance of hand-to-eye co-ordination that ‘mice’ as an input device forced me to adopt for design work. That’s why I got excited years ago when I first heard of an interactive drawing board that you could literally sit over with your tee-square, like designers and architects used to, yet look down onto a screen. It was [...]

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If we really want to make a difference within this industry, it’s going to have to start by addressing a lot of pre-conceptions that are stifling it. Consider these statements which are often assumed to be true: All advertising activity is to be measured by response, even if it is branding All advertising is sold [...]

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Doctor, Doctor I feel like a pair of curtains – Well pull yourself together then!! Ah if only it were that easy – to close the ‘virtual curtains’ on an ever prevalent eye gazing into the front living room of our lives. Hold on to that thought… This week, Microsoft has announced the launch of HealthVault, [...]

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