Bridging the Great Media Divide

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 3 Comments

Jan2009 14
Petronas Towers, Kuala Lumpur

I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]

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The future of print is digital – and its here now

Posted in Advertising 3.0, Advertising Technology, Creativity, Future Projections, Print / eInk by deandonaldson with 2 Comments

Oct2008 21
Esquire Magazine's eInk cover

So I finally manage to get my hands on the latest October issue of the American version of Esquire Magazine that hosts the world’s first eInk cover, with moving words and flashing images. The 75th Anniversary limited edition issue of Esquire Magazine seems to be as rare as hen’s teeth as my colleague scoured the [...]

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Getting your photo on a digital billboard in Time Square, New York

Posted in Advertising 3.0, Advertising Technology, Brand Building, Outdoor / Out-of-home by deandonaldson with 3 Comments

Oct2008 10
Dean on a digital screen in the heart of Time Square, New York

Time square is one crazy place, and if ever there was a place to get your name up in lights, well Broadway in New York would definitely be high up on your agenda. Upon my last visit to New York I was bouncing some ideas around with a colleague about connecting digital outdoor with other [...]

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ClickZ Online Video Advertising Forum – Technical Innovations

Posted in Advertising 3.0, Advertising Technology, Brand Building, Measurement, TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with 3 Comments

Sep2008 29
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The following is both the presentations and panel discussion from the Technical Innovations – Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [blip.tv ?posts_id=1277931&dest=-1] [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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