We prostitute brands instead of building relationships

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, International, Measurement, Privacy Control by with No Comments

Nov2012 28
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Transcribed from an interview in Germany, November 2012 about the progress of [advertising] technology and the impacts on today’s consumers. The digital industry is more often targeted for its appropriation of innovation technology than practically any other field. However, particularly in Germany this triggers particular fears and discussions – the right to consumer privacy vs [...]

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Advertising – Let’s Get Real(Time)

Posted in Advertising 3.0, Brand Building, Print / eInk by with No Comments

Sep2012 25
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Did you hear – Barack Obama doesn’t read newspapers anymore!? Well he reads the news, actually quite a bit, but to get his morning news fix he opts for his iPad. After all what is printed is yesterday’s news, not what just happened. Or more importantly what is happening. Even though I now subscribe to [...]

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When Windscreens Become Computer Screens

Posted in Advertising 3.0, Advertising Technology, Cross-channel, Outdoor / Out-of-home by with No Comments

Aug2012 20
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As our cars become ever more connected, in car entertainment will become the new frontier in our interactive online experience. What’s the most expensive computer you have ever purchased? No, it wasn’t that tricked out Macbook Pro from a few years ago that set you back over £2k. It was your car. Your car is [...]

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Getting a Hold of Haptics

Posted in Advertising 3.0, Brand Building, Cross-channel, Print / eInk by with No Comments

May2012 11
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As we start to look beyond traditional computing devices for media consumption and social networking, one trend that is worth keeping your eye (or maybe we should say your hand?) on is haptics. This is the concept of giving a response back to a user that instead of the sense of sight and hearing, takes [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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