We prostitute brands instead of building relationships

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, International, Measurement, Privacy Control by with No Comments

Nov2012 28
Spacer

Transcribed from an interview in Germany, November 2012 about the progress of [advertising] technology and the impacts on today’s consumers. The digital industry is more often targeted for its appropriation of innovation technology than practically any other field. However, particularly in Germany this triggers particular fears and discussions – the right to consumer privacy vs [...]

READ MORE »

Advertising – Let’s Get Real(Time)

Posted in Advertising 3.0, Brand Building, Print / eInk by with No Comments

Sep2012 25
Spacer

Did you hear – Barack Obama doesn’t read newspapers anymore!? Well he reads the news, actually quite a bit, but to get his morning news fix he opts for his iPad. After all what is printed is yesterday’s news, not what just happened. Or more importantly what is happening. Even though I now subscribe to [...]

READ MORE »

When Windscreens Become Computer Screens

Posted in Advertising 3.0, Advertising Technology, Cross-channel, Outdoor / Out-of-home by with No Comments

Aug2012 20
Spacer

As our cars become ever more connected, in car entertainment will become the new frontier in our interactive online experience. What’s the most expensive computer you have ever purchased? No, it wasn’t that tricked out Macbook Pro from a few years ago that set you back over £2k. It was your car. Your car is [...]

READ MORE »

Second Screen Advertising – How Brands Will Use Our Phones and Tablets to Reach Us

Posted in Cross-channel, Future Projections, TV / Web TV / IPTV by with 2 Comments

Jun2012 11
Spacer

Think about it – when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you’re still fiddling with another screen – be that a smartphone, a tablet, a laptop, or whatever screen the fingertips land on. This shift in consumer behaviour [...]

READ MORE »

Page 1 of 1812345...10...Last »
Keep Informed

As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

If you would like my speaking resume, you'll find it here.

Keep in contact 
Connect with me on LinkedIn or follow what I'm thinking
on Twitter. Know where I am on Trip-It or even FourSquare.
In fact, find me on any of these social networks:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
Keep updated I know checking web sites is so last century,
so why not subscribe to my RSS feed instead?

Or if you prefer, you can get instant e-mail updates.