Last time I discussed how understanding the mind-set of the user was key to developing effective campaigns. If this is not embraced and understood within one medium, i.e. the web, then we will have no chance in the new world of multiplicity. Convergence is going to be the essence of web 3.0. No longer limited to [...]

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Microsoft has announced plans for a single sign-on for its Windows Live services and making it possible for users to sign up for an ID from a mobile device. The Windows Live ID concept is to allow users to unify multiple sign-ons through a single ID and password that will link all the various Windows [...]

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As if the Internet TV space is not crowded enough with Joost and Babelgum, Hewlett-Packard has decided to jump on the band wagon and join forces with Dave Networks (a white label IPTV provider) to ship a P2P-based Internet TV service system with their notebooks – to be known as Next.TV. Its being launched as a Vista-based software update that [...]

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InStream advertising is being dominated by the PreRoll argument at the moment, and issues regarding length of video (5 to 30 seconds), frequency – per impression or per time-based session, as well as format – overlay or physical insert. Show Me The Money: Google Is Bringing In-Video Ads To A Site Near You Pick A Format [...]

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