Perspectives on Video Advertising

Posted in Advertising Technology, Future Projections, TV / Web TV / IPTV by deandonaldson with 1 Comment

Dec2007 18
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The IAB’s Video Advertising Council on which I sit, in conjunction with VideoJug, has produced two online videos that set the scene for video advertising in 2008. Video content has been thrust into the spotlight over the last 18 months but it was only in the latter half of 2007 that advertising models became readily [...]

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Communicating cross-channel to a Consumer: Part 3

Posted in Advertising Technology, Mobile, TV / Web TV / IPTV, Web 3.0 by deandonaldson with 1 Comment

Dec2007 04

Over the last two instalments I have looked at how user experiences, emotional and physical, have a bearing on finding the right method of communicating. Behavioural advertising as effective as it can be, will still be limited to the final placement of the advert; the message may be correct in terms of sequence to the [...]

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Communicating cross-channel to a Consumer: Part 2

Posted in Advertising Technology, Mobile, TV / Web TV / IPTV, Web 3.0 by deandonaldson with 3 Comments

Nov2007 27

Last time I discussed how understanding the mind-set of the user was key to developing effective campaigns. If this is not embraced and understood within one medium, i.e. the web, then we will have no chance in the new world of multiplicity. Convergence is going to be the essence of web 3.0. No longer limited to [...]

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Microsoft's IDea to track a moving target

Posted in Advertising Technology, Future Projections, Mobile, Privacy Control, TV / Web TV / IPTV, Web 3.0 by deandonaldson with No Comments

Oct2007 31

Microsoft has announced plans for a single sign-on for its Windows Live services and making it possible for users to sign up for an ID from a mobile device. The Windows Live ID concept is to allow users to unify multiple sign-ons through a single ID and password that will link all the various Windows [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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