Full-colour, flexible e-Paper is finally here

Posted in Advertising 3.0, Advertising Technology, Cross-channel, Future Projections, Print / eInk, Technology Infrastructure by deandonaldson with 1 Comment

Apr2009 29
Bridgestone QR-LPD e-paper

At a Tokyo trade show, the tyre company Bridgestone (no less!) has dazzled the crowds with its o.3mm flexible e-Paper that has got to have Sony and Amazon feeling like they are soon to become the future of fish-and-chip wrappings! Resembling a flexible piece of plastic, and complete with a touch screen surface provided by [...]

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Why Internet advertising will not fail

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with 7 Comments

Mar2009 26

So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Internet on TechCrunch this week is striking a few chords with some and ruffling a few feathers with others. I find both hardly suprising, yet it just amazes me how anyone is giving this article any credit [...]

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The future of print is digital – and its here now

Posted in Advertising 3.0, Advertising Technology, Creativity, Future Projections, Print / eInk by deandonaldson with 2 Comments

Oct2008 21
Esquire Magazine's eInk cover

So I finally manage to get my hands on the latest October issue of the American version of Esquire Magazine that hosts the world’s first eInk cover, with moving words and flashing images. The 75th Anniversary limited edition issue of Esquire Magazine seems to be as rare as hen’s teeth as my colleague scoured the [...]

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