The future of print is digital – and its here now

Posted in Advertising 3.0, Advertising Technology, Creativity, Future Projections, Print / eInk by with 2 Comments

Oct2008 21
Esquire Magazine's eInk cover

So I finally manage to get my hands on the latest October issue of the American version of Esquire Magazine that hosts the world’s first eInk cover, with moving words and flashing images. The 75th Anniversary limited edition issue of Esquire Magazine seems to be as rare as hen’s teeth as my colleague scoured the [...]

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It's time we ended our obsession with clickthrough rates

Posted in Brand Building, Cross-channel, Measurement by with No Comments

Oct2008 21
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Le’Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “…understanding of the role of digital in the wider comms mix. Digital isn’t a channel or medium – digital complements and enhances other part of the communications [...]

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Right here, right now – the latest online stats

Posted in Future Projections, Measurement, Mobile, Technology Infrastructure by with No Comments

Oct2008 20
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A great video slide-show revealing the latest global figures for the digital community. Put together by the guys at Initiative, London. [youtube=http://www.youtube.com/watch?v=KW0vwod7Yao] Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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Yesterday a billboard, today I'm a banner ad

Posted in Advertising Technology, Creativity, Cross-channel by with No Comments

Oct2008 13
Dean appearing in a Banner Ad

Not content with just appearing on a billboard in Time Square, I am now in a banner ad across the Interweb. Click on the pic above and see me appear in a banner ad right there in your browser. My gift of rich media to you… Want automatic updates? Subscribe to my RSS feed or [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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