There is a huge discussion going on right now about the size of ads online. All recent studies would point at first glance to the fact that bigger is not necessarily better, and looking at the data I would tend to agree with that sentiment. However I think we are missing something crucial – and [...]
Just been alerted to an article that discusses “Apple testing RFID-equipped iPhone, expert claims”, pointing to a number of patents that Apple has filed to do with RFID. Einar Rosenberg, who runs the Near Field Communications (NFC) Group on Linkedin.com, claims as follows: “A highly reliable source has informed me that Apple has built some [...]
I wrote an article before entitled Banksy and Brody: brand designers for a digital age as I was enamoured with Banksy’s opening line ‘one man’s advertising is another man’s graffiti’. Always amuses me that people complain that online advertising is terrible. When you take a walk around the streets you sure do see a whole [...]
I was recently interviewed on the trends in digital marketing by Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO. Gossner’s full blog can be read at The Strategy Web. Am going to be exploring some of the themes in a thesis am writing on location based advertising. More on RFID; NothingToHide.Us Subscribe to my RSS feed [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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