InStream advertising is being dominated by the PreRoll argument at the moment, and issues regarding length of video (5 to 30 seconds), frequency – per impression or per time-based session, as well as format – overlay or physical insert. Show Me The Money: Google Is Bringing In-Video Ads To A Site Near You Pick A Format [...]
Having been following this WebTV technology since the days of their codenamed “Venice Project”, it is interesting to see this WebTV software no longer invite only and finally being relased to the public domain. http://www.joost.com/ Backed by the same guys behind Skype and Kazaa – and employing the majority of sales staff that originally launched Massive – the [...]
With the advent of more and more publishers looking to adopt InStream format’s and investigating Pre-Roll opportunities alongside Mid and Post-Roll, the question of standardisation is beginning to emerge. But beyond the size of the player which is the most obvious question, I want to pose another question equally as pertinent. Is it about time [...]
“We know online video is popular amongst consumers – it is now a rarity to visit a site without some form of video and it has become common for users to regularly update their blogs with video content, but what is less widely known are its unique benefits to advertisers. The video marketing handbook (available [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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