Head in the clouds or far from hot ‘AIR’?

Posted in Advertising Technology, Future Projections, Mobile, Privacy Control, TV / Web TV / IPTV, Web 3.0 by with 2 Comments

Feb2008 25
Adobe Air

There has been a lot of discussion about the role of ‘cloud computing’ and seeing the PC as some kind of dumb-terminals accessing network software or documents – almost reversing to the way mainframes worked in the 70’s, but now on a global scale. It will change the nature of personal computing, to follow you [...]

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Perspectives on Video Advertising

Posted in Advertising Technology, Future Projections, TV / Web TV / IPTV by with 1 Comment

Dec2007 18
Spacer

The IAB’s Video Advertising Council on which I sit, in conjunction with VideoJug, has produced two online videos that set the scene for video advertising in 2008. Video content has been thrust into the spotlight over the last 18 months but it was only in the latter half of 2007 that advertising models became readily [...]

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Communicating cross-channel to a Consumer: Part 3

Posted in Advertising Technology, Mobile, TV / Web TV / IPTV, Web 3.0 by with 1 Comment

Dec2007 04

Over the last two instalments I have looked at how user experiences, emotional and physical, have a bearing on finding the right method of communicating. Behavioural advertising as effective as it can be, will still be limited to the final placement of the advert; the message may be correct in terms of sequence to the [...]

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Communicating cross-channel to a Consumer: Part 2

Posted in Advertising Technology, Mobile, TV / Web TV / IPTV, Web 3.0 by with 3 Comments

Nov2007 27

Last time I discussed how understanding the mind-set of the user was key to developing effective campaigns. If this is not embraced and understood within one medium, i.e. the web, then we will have no chance in the new world of multiplicity. Convergence is going to be the essence of web 3.0. No longer limited to [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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