Getting your photo on a digital billboard in Time Square, New York

Posted in Advertising 3.0, Advertising Technology, Brand Building, Outdoor / Out-of-home by deandonaldson with 3 Comments

Oct2008 10
Dean on a digital screen in the heart of Time Square, New York

Time square is one crazy place, and if ever there was a place to get your name up in lights, well Broadway in New York would definitely be high up on your agenda. Upon my last visit to New York I was bouncing some ideas around with a colleague about connecting digital outdoor with other [...]

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Righteous Kill? Stockwell doesn’t think so

Posted in Creativity, Outdoor / Out-of-home by deandonaldson with No Comments

Oct2008 09
Stockwell Tube Righteous Kill Advert

If ever there was as a case for behavioural targeting across digital outdoor, here is one. Seems as though the biggest media faux pas this year is around the latest De Niro/Pacino film “Righteous Kill”. With the strap line “there’s nothing wrong with a little shooting, as long as the right people get shot” one [...]

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