Beyond Banners: Digital effectiveness in 2009

Posted in Brand Building, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 2 Comments

Jan2009 26
T-Mobile Kila Dance

Ironically, I have just seen the latest T-Mobile ad that was filmed in Kings Cross station on my London Underground journey this morning. The ad was playing silently on one of the new Digital display screens on the escalator at Victoria station. I immediately picked up my iPhone, logged into Twitter and sent a Tweet [...]

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Bridging the Great Media Divide

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 3 Comments

Jan2009 14
Petronas Towers, Kuala Lumpur

I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]

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Newsflash: There is no God… probably!

Posted in Creativity, Outdoor / Out-of-home by deandonaldson with 3 Comments

Oct2008 23
Atheist poster on bus

“Atheists clamber on board in Dawkins-driven ad campaign.” So we have atheists running an ad campaign on London buses do we? Ironic as I am sure a lot of prayers went up following the 7/7 terrorist attacks on the London buses. Honestly, some people obviously have more money than sense. So let’s work this through. [...]

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An overview of Eyeblaster

Posted in Advertising Technology, Brand Building, Cross-channel, Future Projections, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with No Comments

Oct2008 13
Bookmark and Share

From rich media to cross-channel consumer experiences, what is Eyeblaster up to now and next? In this short video I share my insights. [youtube=http://www.youtube.com/watch?v=4ZyVZ0Di0cg] Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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