An overview of Eyeblaster

Posted in Advertising Technology, Brand Building, Cross-channel, Future Projections, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with No Comments

Oct2008 13
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From rich media to cross-channel consumer experiences, what is Eyeblaster up to now and next? In this short video I share my insights. [youtube=http://www.youtube.com/watch?v=4ZyVZ0Di0cg] Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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Just because they click, doesn’t mean it sticks

Posted in Advertising Technology, Future Projections, Mobile, TV / Web TV / IPTV, Web 3.0 by deandonaldson with 1 Comment

Sep2008 18
Eyeblaster time for change branding

It’s an exciting time for Eyeblaster. As digital starts to permeate every media channel out there, the blurs of online have never been seen more clearly as in the case of mobile. It is redefining our concept of the web and communication. Consider the digital landscape. From humble garage roots over a relatively short time [...]

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Big brother tracking via mobile phones to be rolled out across London

Posted in Future Projections, Mobile, Privacy Control, RFID (Radio Frequency ID), Technology Infrastructure by deandonaldson with 5 Comments

Sep2008 03
O2 and Oystercard using RFID

Londoners today should be in a grip of panic, after the controversial testing between O2, Barclaycard, Transport for London (TFL) and Nokia was given the green light, as reported by the London Evening Standard. Mobile phones to be used as Oyster and credit cards “It is also hoped the system, which could be in place [...]

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Mobile Office

Posted in Mobile, Technology Infrastructure by deandonaldson with No Comments

Jul2008 20
Mobile Office in New York

Ok so walking back from a bar in New York last night, and this guy was just parked-up on Broadway/47th street doing his ‘work’. I did think of chatting to him about ‘convergence’ for about minus one minute. Ironically the stereo was seriously distorted which did amuse me considering how many gadgets he had rammed [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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