Beyond Banners: Digital effectiveness in 2009

Posted in Brand Building, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 2 Comments

Jan2009 26
T-Mobile Kila Dance

Ironically, I have just seen the latest T-Mobile ad that was filmed in Kings Cross station on my London Underground journey this morning. The ad was playing silently on one of the new Digital display screens on the escalator at Victoria station. I immediately picked up my iPhone, logged into Twitter and sent a Tweet [...]

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Bridging the Great Media Divide

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 3 Comments

Jan2009 14
Petronas Towers, Kuala Lumpur

I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]

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Why hasn't mobile advertising taken off?

Posted in Mobile by deandonaldson with 1 Comment

Dec2008 07

Lack of transparency of operators? Multiplicity of operating systems? Speed of connection? Expensive online bundles? Lack of interest of WAP from users? Cumbersome interfaces for navigation? Different adoption of technology in markets? Am sure list is endless… Internet activity on mobiles in West has only really been thrust into reality by Blackberry’s email and iPhones [...]

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Right here, right now – the latest online stats

Posted in Future Projections, Measurement, Mobile, Technology Infrastructure by deandonaldson with No Comments

Oct2008 20
Bookmark and Share

A great video slide-show revealing the latest global figures for the digital community. Put together by the guys at Initiative, London. [youtube=http://www.youtube.com/watch?v=KW0vwod7Yao] Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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