Digital Advertising: A guide for SMEs to play like the big boys

Posted in Advertising Technology, Brand Building, Creativity, Cross-channel, Direct Response, Measurement, Mobile by with 2 Comments

Apr2009 02
Spacer

Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. In fact it is an opportunity to succeed beyond your wildest dreams. Think about Amazon – who were they 15 years ago? Established book shops like W.H. Smith and Blackwell’s realized they had to change their game as a result. [...]

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Why Internet advertising will not fail

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency ID), Technology Infrastructure, TV / Web TV / IPTV, Web 3.0 by with 7 Comments

Mar2009 26

So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Internet on TechCrunch this week is striking a few chords with some and ruffling a few feathers with others. I find both hardly suprising, yet it just amazes me how anyone is giving this article any credit [...]

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Beyond Banners: Digital effectiveness in 2009

Posted in Brand Building, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by with 2 Comments

Jan2009 26
T-Mobile Kila Dance

Ironically, I have just seen the latest T-Mobile ad that was filmed in Kings Cross station on my London Underground journey this morning. The ad was playing silently on one of the new Digital display screens on the escalator at Victoria station. I immediately picked up my iPhone, logged into Twitter and sent a Tweet [...]

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Bridging the Great Media Divide

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by with 3 Comments

Jan2009 14
Petronas Towers, Kuala Lumpur

I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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