Print is up the creek, without an iPad-dle

Posted in Advertising 3.0, Advertising Technology, Future Projections, Mobile, Print / eInk by with 2 Comments

Jan2010 28

Forget the Cupertino keynote, if you have missed GQ’s Men of the Year in the Christmas rush, then I recommend everyone download Condé Nast’s new GQ January 2010 app for the iPhone. Why? Because it’s a great example of the future of interactive design. I’ve said it before and I will say it again; the [...]

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RFID-Equipped iPhone

Posted in Advertising 3.0, Future Projections, Mobile, Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by with No Comments

Nov2009 06
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Just been alerted to an article that discusses “Apple testing RFID-equipped iPhone, expert claims”, pointing to a number of patents that Apple has filed to do with RFID. Einar Rosenberg, who runs the Near Field Communications (NFC) Group on Linkedin.com, claims as follows: “A highly reliable source has informed me that Apple has built some [...]

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BadMen – mature thinking needed in Digital Advertising

Posted in 2 - Current Practice, Brand Building, Creativity, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by with 6 Comments

May2009 22
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The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising. I mentioned that [...]

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Our very near future

Posted in Advertising 3.0, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, Privacy Control, RFID (Radio Frequency ID), Technology Infrastructure, TV / Web TV / IPTV, Web 3.0 by with No Comments

May2009 02
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I want to show two different angles of the near future. This is something that is beyond a vision of the next ten years, it is the very system being implemented. Microsoft Office Labs Vision 2019 The first is a very fine vision of a connnected world with some of the most tastiest technological concepts [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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