Watch and Surf – TVs, PCs, Smartphones and the rise of the Dual Screener

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Technology Infrastructure, TV / Web TV / IPTV, Web 3.0 by with No Comments

Feb2012 28
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Mobile browsing while watching the TV? We’re a nation of “Dual Screeners” and advertisers are learning new tricks to keep us engaged. One of the biggest consumer trends in television these days is “Dual Screening”. More and more viewers use a mobile, tablet or a PC at the same time as they watch a show [...]

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Location, location, location! Why ads in Apps are a promising future for brand advertisers

Posted in Advertising 3.0, Measurement, Mobile by with No Comments

Mar2011 01
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A few weeks ago, while waiting for my next flight at the Copenhagen airport, I started giggling insanely by myself as I was staring at an app on my iPhone. When I looked up from my screen, I noticed some curious faces staring back at me. “Facebook!” I explained and the friendly smiles in return [...]

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iAd – potential iMad step in the wrong direction

Posted in Advertising Technology, Measurement, Mobile by with 1 Comment

Apr2010 10
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“Have you ever seen an ad like this… anything close?” (cue: canned laughter) This is how Steve Jobs ended his first demonstration of iAd using HTML 5 at the recent iPhone OS4 event. Now I might be an Apple fan-boy, but sorry Steve, this time I really do think you are away with the pixies. [...]

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Apple ‘bans’ ads in apps

Posted in Mobile by with No Comments

Feb2010 09
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There’s an article on PocketGamer.biz entitled ‘Apple to ban geo location adverts on iPhone and iPad‘ which has caught my eye (thanks Greg for the tip off). The author, Spanner Spencer (is that for real?!) I think has been a little quick off the mark here in his ‘I hate ads’ allegations – either that [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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