In a world where TV advertising is being skipped more and more frequently as time becomes more and more precious, it takes a rare bread breed of creativity to strike emotional connections in the hearts and mind of a consumer on behalf of an advertiser – let alone a minute of my time. Reading some [...]
There has been a lot of discussion about an apparent economic melt-down and with the holiday season in the focus of the media minds right now, should there be any concern of a negative impact for the digital industry? The answer, you will be glad to hear is a resounding “no!” Traditionally, advertising and marketing [...]
A question was posted on a discussion board “What is the difference between the British and American approach to digital advertising?” My first thought was, ‘other then the Americans loving the brash diamond-white smiling salesmen-type approach saying “trust me” and the English preferring cynicism, sarcasm and convincing with facts from the “and now the science [...]
Picked up a copy of “Wall and Piece”, the book about Banksy’s street art, on my way home the other day. One of his opening statements about his artwork relates to advertising. In essence, ‘one man’s advertising is another man’s graffiti’. He raises and interesting point, why is it that ad men are allowed to [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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