Dean on a digital screen in the heart of Time Square, New York

Time square is one crazy place, and if ever there was a place to get your name up in lights, well Broadway in New York would definitely be high up on your agenda. Upon my last visit to New York I was bouncing some ideas around with a colleague about connecting digital outdoor with other [...]

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Stockwell Tube Righteous Kill Advert

If ever there was as a case for behavioural targeting across digital outdoor, here is one. Seems as though the biggest media faux pas this year is around the latest De Niro/Pacino film “Righteous Kill”. With the strap line “there’s nothing wrong with a little shooting, as long as the right people get shot” one [...]

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The following is both the presentations and panel discussion from the Technical Innovations – Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [blip.tv ?posts_id=1277931&dest=-1] [...]

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In a world where TV advertising is being skipped more and more frequently as time becomes more and more precious, it takes a rare bread breed of creativity to strike emotional connections in the hearts and mind of a consumer on behalf of an advertiser – let alone a minute of my time. Reading some [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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