Digitizing emotional connections to brands

Posted in Brand Building, Privacy Control by deandonaldson with 1 Comment

Jan2009 16
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Have just been alerted to an article by Eric Kogelschatz from Boston called “The Convergence of Cognitive Neuroscience and Marketing”. It gives wonderful insights and illustrations on the emotional connections to brands and poises the question of whether marketing is art or science? For me, it is in understanding the mindsets and connection points and [...]

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Bridging the Great Media Divide

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 3 Comments

Jan2009 14
Petronas Towers, Kuala Lumpur

I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]

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Touchdown Tokyo and insane creativity

Posted in Creativity by deandonaldson with No Comments

Dec2008 07
1-Click Award

As I am thinking of my presentation to marketing directors in Tokyo tomorrow I was trying to recall one of my favourite all-time online creative’s. I have just managed to find it hidden away on Recruit 1-Click. I remember sitting there wasting time playing with this a couple of years back – and I have [...]

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Time to change approach towards online ROI

Posted in Advertising Technology, Creativity, Measurement by deandonaldson with No Comments

Dec2008 07
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With credit crisis driving demands for ROI, should we not be putting a call to action within banners as opposed to hiding them post-click? I have seen an ad that ran in Netherlands, (see it here). It was requesting users to give away their bank details/passport in a banner in order to sign up to [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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