‘Location, location, location!’ should become the cry of digital brand marketers

Posted in Brand Building, Measurement by deandonaldson with 2 Comments

Jan2009 28
Not everyone will recreate Las Vegas online

Just read an article by Jeff Weitzman entitled “Tune up engagement marketing” on Adotas. This has to be one of the most intelligent synopsises of the digital advertising space I have read in a long time. Engagement is better thought of as a cycle, a series of touchpoints designed to create engagement with a brand [...]

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Beyond Banners: Digital effectiveness in 2009

Posted in Brand Building, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with 2 Comments

Jan2009 26
T-Mobile Kila Dance

Ironically, I have just seen the latest T-Mobile ad that was filmed in Kings Cross station on my London Underground journey this morning. The ad was playing silently on one of the new Digital display screens on the escalator at Victoria station. I immediately picked up my iPhone, logged into Twitter and sent a Tweet [...]

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Barack “Brand” Obama: The new Digital President

Posted in Advertising Technology, Brand Building, International by deandonaldson with No Comments

Jan2009 23
President Barack Obama

…and the day Pepsi reset Digital Media Barack Obama is more than a new president: to some he is a superhero, to others the new Messiah. To me, he is Brand Obama. He has become a catalyst and confidence boost to all brands who want to know how to reach a new generation, without alienating [...]

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Are you still trying to boost your clicks?

Posted in Brand Building, Cross-channel, Measurement by deandonaldson with 1 Comment

Jan2009 21
Spacer

Enjoyed this article “10 ways to boost falling click-through rates” on iMedia today as had some very interesting points, but still feel that a concept in point 3 nailed it on the head; “a user driving by a billboard at 65 mph” – why would you measure such display activity by clicks/interactivity at all?! The [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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