‘Location, location, location!’ should become the cry of digital brand marketers
Posted in Brand Building, Measurement by deandonaldson with 2 Comments
Just read an article by Jeff Weitzman entitled “Tune up engagement marketing” on Adotas. This has to be one of the most intelligent synopsises of the digital advertising space I have read in a long time. Engagement is better thought of as a cycle, a series of touchpoints designed to create engagement with a brand [...]















