It's time we ended our obsession with clickthrough rates

Posted in Brand Building, Cross-channel, Measurement by deandonaldson with No Comments

Oct2008 21
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Le’Nise Brothers, head of interactive, PHD Rocket has just posted a great article on iMedia UK. Offering a rallying cry for sensibilities, she argues that the key is: “…understanding of the role of digital in the wider comms mix. Digital isn’t a channel or medium – digital complements and enhances other part of the communications [...]

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An overview of Eyeblaster

Posted in Advertising Technology, Brand Building, Cross-channel, Future Projections, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by deandonaldson with No Comments

Oct2008 13
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From rich media to cross-channel consumer experiences, what is Eyeblaster up to now and next? In this short video I share my insights. [youtube=http://www.youtube.com/watch?v=4ZyVZ0Di0cg] Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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Getting your photo on a digital billboard in Time Square, New York

Posted in Advertising 3.0, Advertising Technology, Brand Building, Outdoor / Out-of-home by deandonaldson with 3 Comments

Oct2008 10
Dean on a digital screen in the heart of Time Square, New York

Time square is one crazy place, and if ever there was a place to get your name up in lights, well Broadway in New York would definitely be high up on your agenda. Upon my last visit to New York I was bouncing some ideas around with a colleague about connecting digital outdoor with other [...]

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ClickZ Online Video Advertising Forum – Technical Innovations

Posted in Advertising 3.0, Advertising Technology, Brand Building, Measurement, TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with 3 Comments

Sep2008 29
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The following is both the presentations and panel discussion from the Technical Innovations – Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [blip.tv ?posts_id=1277931&dest=-1] [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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